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Swiffer Featured News Releases

October 15, 2012
Swiffer® “Man up, Clean Up” Campaign “Dusts Off” Age-Old Debate
Leading Household Cleaning Brand Sparks Conversation About Who is Really Doing What in Households Today and Celebrates Men Who “Man Up, Clean Up”
The battle of the sexes over the division of housework has been going on for generations, but the times, and family dynamics, have changed. In fact, the percentage of men who say they do most of the household cleaning has risen from 17 percent in 2006 to 31 percent in 2011^1...
May 30, 2012
Cleaning up with Roberge
Benoit Roberge gives all Quebeckers a chance to star in a Web video clip with prizes from P&G Canada !
P&G is proud to announce that it is providing prizes in support of a new contest Cleaning Up with Roberge. Three lucky winners, in collaboration with the (24-Heures/24-Hours) newspaper, will get the chance to star with Benoit in Web video clips featuring P&G’s Swiffer...
November 7, 2011
Swiffer and Celebrity Designer Angelo Surmelis Challenge Consumers to Put Their Clean Homes to the Test
Consumers Compete for a Chance to Win a Year’s Supply of Select Swiffer Products and a Visit from Angelo Surmelis
CINCINNATI--(BUSINESS WIRE)--Is your home ready for its close up? That’s the question Swiffer and Angelo Surmelis, host of “Rate My Space” are asking as part of the Swiffer HD Clean Challenge*, a nationwide search for rooms that meet a new standard of clean. Entrants will be eligible to...
September 7, 2011
Swiffer® Gets Your Home HD Clean
Swiffer introduces breakthrough technology that reinvents their classic line of products
CINCINNATI--(BUSINESS WIRE)--How clean is your home, really? Swiffer^® is redefining the meaning of “clean” with upgraded products featuring their latest High Definition technology. The new Swiffer High Def line gets your home ready for its close up by offering a deep clean that passes...
December 2, 2010
P&G’s Swiffer® Brand Partners with Macy’s to “Paw” in the Holidays with Their Annual Holiday Pet Adoption Windows
Cesar Millan joins Swiffer and Macy’s to Help Dogs and Cats Find a Home for the Holidays
P&G’s Swiffer® brand is sponsoring Macy’s Union Square 24^th Annual Holiday Pet Adoption Windows in an effort to help local dogs and cats find loving homes just in time for the holidays. This marks the first year that Swiffer will be the premier sponsor of the Macy’s...